Come On In, Stay Awhile
Starbucks now has free WIFI. Good marketing move on their part. But that’s not all that has changed. Along with the free WIFI has been an open invitation to come on in and stay awhile longer.
Come on In and Stay Awhile
Here is what I mean about this being smart marketing. I’ve been to the Starbucks at California and Campus on multiple occasions over the past 18 months. When I walked in yesterday morning there was a marked changed to the layout of the store.
Not only were there little cards on the tables announcing FREE WIFI; there was more to the invitation. There were electrical outlets everywhere, lots of table and counter space for laptops and netbooks. The whole atmosphere was an invitation to sit down, hop on-line and stay awhile. Oh, and buy coffee and something tasty to go with it while you’re at it.
That big table and all the counters were added since I was here last time. Starbucks opened up it’s WIFI, but it didn’t stop there, it opened up an invitation to make this a regular part of your day. It’s an invitation I wish the Starbucks around Tucson would offer as well.
P.S. I took this shot with my berry while looking like I was checking email.
Yes, I’m sipping my Venti Pikes Place while I write this. 
